There are around 722 million users on LinkedIn. Can you stand out? The answer is YES. What are some of the things you can do to be noticed on LinkedIn? Do you have to annoy people by constantly sending them messages or posting on their walls? The good news is that you don’t have to do either of those things. Here are a few things that will make sure you’re seen.
Complete Your Profile
We harp on this one a lot but people still haven’t done it. Having a complete profile makes you look more professional and put together than someone who doesn’t have their profile completed. It assures more of your information is available so people can tell exactly what you do, how to contact you, and determine if they want to hire you.
When assessing your profile, make sure you have asked for recommendations. It’s good to have 5-10 recommendations on your profile. A great way to get these is to make it easy on the person you’re asking by reminding them of when you worked together and how it went. Something like, “I really enjoyed working on that project together. I was so glad we were able to come in under budget and 2 weeks before our deadline. I’d love for you to click this link and leave me a recommendation on my LinkedIn.” This basically tells them what to say in your recommendation. When asking, be sure to include a link to your profile so they don’t have to search for you.
Also, make sure you have added content under the Featured section. This could be any form of media including videos, blogs you’ve written, articles about you or your company, or even your resume. This is a great place to showcase your accomplishments and establish your expertise.
Take Advantage of Groups
No matter what industry you’re in, there is a group on LinkedIn for you. You don’t have to be business to business to use groups effectively. Groups are a great way to find possible friendly vendors. It can be an awesome resource for sales. You just have to use groups correctly.
For example, a wedding planner could join a group like “Weddings in Alabama” and meet photographers, venues, printers, and more that could become friendly vendors. You have to also think outside the box. If you sell medical billing software, you can join groups for that but you can also join groups that cater to doctors, hospitals, healthcare administrators and more. Realtors can join groups dedicated to the city where they are located along with realtor groups.
If you are active in the groups as a contributor the value they present is even greater. You don’t have to post daily or answer every question but it’s a great idea to check in a couple of times per week.
If I could only give you one tip, this would be it. The best way to stand out on LinkedIn is simply to post consistently. Remember when we said there are 722 million users on LinkedIn? Surprisingly, only 3 million of them are active contributors. Active would be posting 3 to 5 times per week. 5 times is ideal but do what you can handle.
You don’t have to create brand new content for every post. You can repurpose your other content. For instance, post a blog post to your wall or share a graphic you used a week or two ago on another platform. Be sure to change up the caption. You can also post relevant content created by other sources. At Social U, we sometimes post articles from Social Media Examiner, Hootsuite, and other trustworthy sources.
Post consistently and you are going to get noticed on LinkedIn. You will be seen as an expert in your field. People will see your content.
Put these 3 tips to work on your LinkedIn and you will have a much more effective experience on this platform.