Blog
How Often Should You Post
Now that we’ve talked about which platform you should be on it’s time to discuss how often you should post. Not posting enough will make followers lose interest. Posting too much will annoy your followers and they will hit that unfollow button. What is the magic...
What Platforms Should You Be On?
Unless you run a social media company, you probably don’t have the bandwidth to be on every social media platform. To remain consistent, you need to only be on the ones where you’ll get the most bang for your buck. How do you choose? Let’s look at the stats. ...
Imposter Syndrome
Imposter syndrome is the sense or feeling that you don’t belong wherever you happen to be. At some point, most people will deal with imposter syndrome. Most times it is unmerited. Even the most successful experts deal with this. The important thing is to move forward...
How to Combat Posting Fatigue
If you have been posting on social media for more than a minute, chances are you have experienced posting fatigue. Constantly coming up with fresh content can wear you out. Today we will explore different ways to combat posting fatigue. Mix It Up This...
Overcoming Content Block for Good
Once you’ve been consistently posting for 6 months, you can expect that content block is going to settle in at some point. When you’re posting for your own business it’s easy to forget that you know things that other people don’t know. Something that is very simple...
Getting Started or Getting Back at It
Today begins a series where we will talk about challenges to the entrepreneur or solopreneur and how to overcome them. In this blog, we will explore what to do when it’s been a minute since you’ve been involved or if you’re starting brand new. Surprisingly, these are...
Social Media Resources: Where to Learn What You Need
As a small business owner or solopreneur, there are some things you need to know when it comes to social media resources. You need to know where to get the information, training, and educational resources to be able to do your job and be more effective as a social...
How to Identify Your Best Client
Who is your best customer? We ask our clients this question a lot. Before we get into tips for discovering the answer, let’s clarify something. The answer is NOT everyone. Even if everyone can use your product or service, everyone is not your best customer. You can’t...
Facebook & Instagram Changes
Recently Facebook and Instagram have rolled out several new changes. Some of them are awesome and some will leave you scratching your head wondering what they’re thinking. Here are the latest changes for Facebook and Instagram. Facebook AI TextStyleBrush ...
#Hashtags
On Instagram, it’s all about the hashtags. Today we are going to talk about best practices for hashtags on Instagram. Where do they go? There has been a big debate about whether hashtags should go in the caption or in the comments. Different people have...
Let’s Get Reels
Continuing with our theme of all things Instagram, we’re going to get reels. See what I did there? What exactly are reels and why do they matter? What are Reels? Reels are short videos that are 15-30 seconds long and posted on your Instagram as a reel....
Are You Story Savvy?
All this month we are talking about Instagram. Today we are specifically talking about stories. Do you need them? Will they help your business? Story Stats Current surveys indicate there are a billion Instagram users every month. Around 500 million of them use...