Blog
8 Reasons You Get Unfollowed on Social Media
There are several reasons you could get unfollowed on social media but today we are going to talk about the 8 I see most often. If you are guilty of any of these things, it’s not too late to fix it and retain your followers. Let’s jump right in. Lack of...
Instagram Mistakes That Will Keep You Up at Night
These Instagram mistakes are like a train wreck that can’t help but grab your attention. They can also damage your business. Knowledge is power so we are sharing some common mistakes so you’ll know what to look for when using Instagram for your business. First, let’s...
Things to Stop Doing on Facebook Right Now
There are some very common mistakes I see on Facebook all the time that can really make you look like a rookie. You want to look like a professional, so let’s expose these mistakes and stop making them. Stop Asking for Follows You really don’t need to ask people to...
7 Don’ts of Social Media
This is one of my favorite topics. We actually get asked about this all the time. What are the worst things you can do on social media? Let’s jump right in. Not Researching Your Audience This is a huge don’t. You have to know who you’re talking to so you can get the...
LinkedIn: To Business Page or Not To Business Page
Should you have a LinkedIn page for your business? Most everyone has a LinkedIn profile. Google loves it. You can customize your URL which makes you easy to find. So why do you need a business page? Especially if you’re a solo-preneur doing everything yourself. Why...
3 Tools to Grow Your Instagram
From the start, let me go ahead and warn you guys that all the apps today aren’t free. You know I love free stuff but sometimes you’ve got to pay to play. We are going to talk about 2 tools today that will analyze your Instagram hashtags, your profile, and your actual...
LinkedIn: The Ultimate Referral Tool
LinkedIn is the ultimate referral tool. In the last job I had before I started my own business, my boss wanted me to make a bunch of cold calls. My response, and I don’t think he took it the way I meant it, was that I never want to work that hard again. What I really...
Show Me the Emoji: 3 Apps You’ll ❤️
Whether you love them or hate them, emojis are here to stay. They’re a big deal. As someone who has made a living for years writing, emojis kind of hurt my heart. I mean, come on. Why do I need to include emojis in a perfectly good blog post or Facebook post? Is there...
How To Stay Motivated While You’re (Still) Working From Home
How do you stay motivated while working from home? I actually get that question quite a bit and I’ve gotten it even more recently with so many people now working from home due to Covid-19. Honestly, I’ve been training for this moment for the last 10 to 15 years of my...
How to Combat Posting Fatigue
Recently someone asked how my team avoids burnout when posting for the same companies day in and day out. Why doesn’t our team get burnout? The answer is that they totally do. It happens to everyone. If you’ve been posting for the same company for more than a month...
Crisis Communication: What Your Company Needs to Know
I want to talk to you guys today about crisis communication. While a lot of the larger businesses have a communication plan in place and a crisis management plan in place, many smaller businesses do not. Types of Conflict There are 2 types of conflict: Internal...
Facebook Ads that Convert
First, let’s talk about stats. Ad impressions grew in this last year by 34%. That means that 34% more people saw ads than in the previous year. There are 7 million advertisers on Facebook and the average cost per click is $1.72. However, with the majority of our...