Blog
How to Identify Your Best Client
Who is your best customer? We ask our clients this question a lot. Before we get into tips for discovering the answer, let’s clarify something. The answer is NOT everyone. Even if everyone can use your product or service, everyone is not your best customer. You can’t...
Facebook & Instagram Changes
Recently Facebook and Instagram have rolled out several new changes. Some of them are awesome and some will leave you scratching your head wondering what they’re thinking. Here are the latest changes for Facebook and Instagram. Facebook AI TextStyleBrush ...
#Hashtags
On Instagram, it’s all about the hashtags. Today we are going to talk about best practices for hashtags on Instagram. Where do they go? There has been a big debate about whether hashtags should go in the caption or in the comments. Different people have...
Let’s Get Reels
Continuing with our theme of all things Instagram, we’re going to get reels. See what I did there? What exactly are reels and why do they matter? What are Reels? Reels are short videos that are 15-30 seconds long and posted on your Instagram as a reel....
Are You Story Savvy?
All this month we are talking about Instagram. Today we are specifically talking about stories. Do you need them? Will they help your business? Story Stats Current surveys indicate there are a billion Instagram users every month. Around 500 million of them use...
Do You Really Need to be on Instagram?
This whole month we are blogging about Instagram. In the next few weeks we will talk about stories, reels, and more. However, do you even really need an Instagram account for your business? Let’s look at the stats. Instagram by the Numbers Instagram has...
Do You Need a Company Page on LinkedIn?
Do you really need a company page on LinkedIn? Is it relevant to your personal branding? As a small business, are you missing out without one? Let’s look at the facts. How does it benefit you? It definitely does benefit you. It demonstrates your...
How to Stand Out on LinkedIn
There are around 722 million users on LinkedIn. Can you stand out? The answer is YES. What are some of the things you can do to be noticed on LinkedIn? Do you have to annoy people by constantly sending them messages or posting on their walls? The good news is that you...
13 New Features on LinkedIn for 2021
LinkedIn has made some changes for 2021. Some of them are no-brainers and have slid in under the radar. Others you may have already noticed. Here are 13 new features on LinkedIn. Longer Headline Space Your LinkedIn headline now allows you to use 220...
Personal Branding and Why You Need It
Personal branding is important and you definitely need it but before we can discuss how to make that happen we need to accurately understand exactly what personal branding is. What is Personal Branding? Personal branding, according to Amazon founder Jeff Bezos,...
3 Essentials for Every Platform
What are some action items you can take on each platform that will help you immediately? Instead of blogging about conceptual ideas, today we will be tackling actual practical steps you can take right now that can help you today. Facebook The first thing that...
What You Need to Know About Emojis
Whether you love them or hate them, there is no doubt that emojis are an important player in digital marketing. Let’s look at some stats. The Numbers In 2021, 217 new emojis were added. That puts us at about 3,300 total emojis, which is a far cry from...