Yes, blogging is still very much a thing! In fact, having a blog on your website is essential if you want to establish yourself as an expert in your field. Your blog can cover any topic related to your area of expertise. The most important thing is to get started. Keep reading to learn how to become an expert blogger!
Why should you be blogging in 2023?
Blogging has been around for thirty years, since 1993, and it’s still going strong. 77% of internet users read blogs, and they leave around 77 million comments per month. 54% of Fortune 500 companies have a blog, and blogs are the second most common form of media used in content marketing. Additionally, blogs with visuals get 94% more views than those without, and articles with headers perform better. By blogging, you can help your website attract 55% more customers. If these statistics aren’t enough to convince you, we have more specific reasons why small business owners should start blogging.
Bring Traffic to Your Website
As a digital marketing company, we maintain accounts on multiple platforms. Every week, we post our blog on social media, and we see high click-through rates from it. Our blog is usually among the top seven of ten click-through rates out of everything we post on Pinterest. If you post your blog, pin it on your Pinterest profile so that people can refer to it when they visit your profile. You can also pin it to the top of all your social media profiles.
Blogs Generate Leads and Conversions
To generate a lead or conversion, you must educate your audience and explain what you do. Blogging helps people understand the value you bring to the table. People don’t want to look at your website’s homepage all the time, but they might be interested in seeing new content like a blog.
Social Media Content
Blogs serve as great social media content. You can use the images embedded in your blog as posts. You can also post the whole blog for people to look at. We post the same blog link using different images on every platform, and it doesn’t look like repetitive content. If you have a blog post with information that doesn’t change, you can repost it months or years later as additional content.
Blogs Tell People Why You’re an Expert
Blogs give you space on your own website to show people how knowledgeable you are about your field. You can cover a variety of topics so that people are more likely to trust you with their business. Blogs are the perfect place to send people when they have questions about your business and industry.
Building Brand Recognition
If you want to build brand recognition, there’s no better place to do so than a blog. All of our images are branded on our blogs. When other companies repost our blogs, they see our branded images and know where the content came from.
Engage With and Educate Your Audience
If you get a lot of the same questions about your services or industry, you can answer them on your blog. This is a great way to engage with your audience and ensure that you are answering each question in-depth. The more questions you answer with your blog, the more likely people are to engage with it!
Share News and Make Announcements
If your company has a new location, product, or service, share it with a blog post. No one will know about what’s happening in your company unless you tell them. Blog posts are a great way to keep your customers informed and up-to-date.
Search Engine Optimization
Search Engine Optimization (SEO) is crucial for boosting your online presence and driving traffic to your website. One of the best ways to improve your SEO is by regularly posting blogs. By using relevant keywords in your blog content, you increase the likelihood of appearing at the top of search engine results pages (SERPs) when users search for those keywords.
To ensure that search engines recognize your content, it’s important to publish blogs consistently. By posting new content every week, you teach search engines to look for your website regularly. As you publish more content, your website is more likely to appear in SERPs when users search for specific phrases.
Link Back to Yourself
Another effective way to improve your blog’s performance is by including internal links to other blog posts on your website. This practice helps keep users on your site for longer and can also improve your website’s SEO.
Blogging often provides opportunities for collaboration. You can feature guest writers on your blog, or share other creators’ blog posts on your site (with their permission). This can help you broaden your audience and establish yourself as an authority in your field.
Blogs Can Be Monetized
Blogs can also be monetized in several ways. Affiliate marketing is a popular method for generating income from blogging. You can also include paid ads in your blog posts, and promote your own products and services.
How long should a blog be?
The ideal blog post length spans from 500 to 5,000 words. The more technical the information being covered, the longer the blog post should be. The chart from SEMRush is helpful when determining how long your post should be.
See You Next Week!
By regularly publishing high-quality blog posts, you can establish yourself as a thought leader in your industry and attract more traffic to your website. Stay tuned for our next post, where we’ll be discussing podcasting and how to get started.