Video marketing is becoming more and more necessary for businesses as time passes on. Each year video grows, and it is extremely successful for generating leads. This month we have focused on all the different forms of marketing and how it can help you be successful. Video content is necessary on Instagram, Facebook, TikTok, Youtube, Pinterest, and LinkedIn. To prove to you just how important video is, we have pulled statistics we would like to share.

 

After watching a product video consumers are 85 percent more likely to make a purchase.

 

Using a call to action inside a video will get you an average of 380 percent more clicks. 

 

Video content can contribute up to a 150 percent increase in organic traffic for your landing page.

 

Having a video on your landing page increases conversion by 80 percent. Do you have video on the homepage of your website? If not, you absolutely should. 

 

“How to” searches are up 70 percent from last year, and it is the number one search on Youtube. Educating your audience will generate sales for your business. 

 

80 percent of people would rather watch a live video than read a blog.

 

87 percent prefer to watch videos online. People love behind-the-scenes and day-in-the-life videos. Show your audience what you do rather than telling them. 

 

Video content, whether professionally created or not, will increase brand engagement an average of 28 percent. It doesn’t have to be super polished and professional. All you need to create video content is you and your iPhone.

Between 20 and 40 percent of people who attend a webinar will convert to a qualified lead.

 

Customers retain 95 percent of the info in video versus ten in written text. People are getting lazy and are more likely to watch or listen than read.

 

87 percent of consumers want video from brands. 39 percent want more explainer videos from brands.

 

84 percent of people have been convinced to make a purchase from video marketing.

 

If you can make your customer laugh it results in a 92 percent increase in purchase intent. Humor and memes sale. If you can be funny, be funny. If you can’t be funny, hire someone who is. 

 

Personalized videos where you use someone’s name has a 35 percent retention rate. Use your clients’ names in videos to generate more sales. 

 

Attaching a video in an email can result in a 200 to 300 percent increase in clickthrough rates. The average clickthrough rate is about 20 percent.

 

Youtube has replaced Facebook as the number one platform for driving consumer behavior but experts are saying it is being pushed aside by TikTok.

 

Video is King

It is easier to grow your audience and get customers with video, especially TikTok. Video needs to be in your marketing plan. All platforms need video, so next time you are planning content, don’t forget to add video.