Some businesses think that it is best to target everyone on social media to reach the most people. However, in the long run, this is a waste of time because most people won’t be the perfect customer for your business. Targeting a specific group of people is more effective. Today, we will tell you why you should target a specific audience and how you can reach them.
How to Identify Your Target Audience
If you have been in business for more than a year, look at your existing customer base and Google Analytics. It will help you identify where customers are coming from and what demographic they belong to. You will often see that there are commonalities in your customer base. There will often be commonalities in your best and favorite customers as well.
Identify Your Customers’ Pain Points
What keeps your clients up at night? What are they worrying about, and how can you help them overcome it? Telling your audience how you can help them with their pain points is a great way to market to them. If they are going to spend money at your establishment, they need relief in doing so.
Look at Demographics
You must look at the demographics of your current customer base to know who to target. Demographics include, but are not limited to, age, gender, education, social class, income, marital status, location, and buying behavior. You can also learn facts about your customers’ buying behaviors. Do they tend to subscribe to memberships? Do they prefer to shop online or in person? All of these things help you determine what type of person is your ideal customer to target.
Actions and Activity
Look at the actions and activities your customer base takes on a normal day. Find out things like their hobbies, social engagements. If you are looking to sell homes to second-time home buyers, you wouldn’t target a newly married couple. You also have to take a look at the location and see if the product or service you are offering fits the area. If you are selling a $2 million home, you might need to target outside of the small rural town that it is in. It is important to know your customer base so that you can sell your products or services more efficiently.
Research is one of the main aspects of targeting a client and knowing who will be the best fit for your company. You can survey your customers with simple questions such as “What do you love about the services we provide?”, “Why do you use the services we provide?”, and “What would you like for us to improve?” This feedback will let you know how your customers feel, what makes you useful, and how you can improve in the future. Listening to your current audience is how you grow as a business. Google Alerts, Facebook, and Twitter are all great ways to listen to what your audience has to say about you and your business.
Look at the Competition
If you want to find out who your target audience is, look at the audience of your competitors. You don’t need to copy what that business is doing, but it doesn’t hurt to take a look. You might find that they are targeting an audience you didn’t think of.
List the Benefits of Your Product or Service
Features explain what your product or service is or does. Benefits are the results that come from the features your product or service provides. We can manage your social media, that is what our services feature. The result is that you will have time to go make more sales. How does your product or service make your customers’ lives easier? This is how you can reach your target audience. Their needs will fit the results from your product or service features.
Create Your Target Client Statement
Once you know who your audience is and how you can help make their lives easier, create a statement that compiles all of that information. Be as specific as possible when creating this statement so that people can easily determine whether they are or aren’t your target audience upon reading it.
Reaching the Right People
Targeting your ideal customer is crucial for the success of your business on social media. By identifying your target audience, understanding their pain points, demographics, actions, and activities, listening to their feedback, and analyzing your competitors, you can create a well-rounded understanding of your ideal customer. By listing the benefits of your product or service and creating a target client statement, you can effectively communicate with your audience and increase engagement and sales. Remember, it’s not about reaching the most people, but about reaching the right people who are most likely to become loyal customers. Take the time to identify and target your ideal customer on social media, and watch your business thrive.