Today we’re going to talk about Pinterest! I know it’s a platform that a lot of people forget about, they think it’s just for fun. I love Pinterest, it’s one of my favorite things ever. I joke that if I’m not on Pinterest for two days, you should probably call the police. I love it, and there are so many things you can for work on Pinterest.
Today I want to tell you why Pinterest matters. Pinterest has 250 million active monthly users. It’s a little bit lower than Facebook, but what does that mean. Well, millennials use Pinterest as much as they use Instagram, which is something I was surprised to find out — I thought Instagram led the pack for millennials. As a matter of fact, 1 out of 2 U.S. millennials use Pinterest every month. They say that Pinterest inspires them to make their dreams a reality more than any other platform. And 63 percent of millennial Pinterest users mentioned that Pinterest helps them discover new brands and new things to buy. 53 percent of female users use Pinterest to discover new brands and inspire their purchases. 80 percent of all Pinterest users are female. So think about it, when you’re cultivating new clients, who is it that normally reaches out to you? It’s the woman. It’s a good platform to reach your female end user.
The average order value of sales coming from Pinterest is higher than any other major social platform. Pinterest users spend 29 percent more while shopping than non-users. And, I love this, this is one of my favorite stats: High income, educated households are twice as likely to use Pinterest as low-income households. So what does that mean to you? It means the people on Pinterest are more educated and have a higher income. Pinterest is a great place to start capturing your ideal client’s attention.
85% of female Pinterest users use Pinterest to plan “life moments.” What’s a life moment? Getting married, buying a house, decorating that house, vacations, that’s what they go to Pinterest for.
95 percent of weekly users use Pinterest to make purchasing decisions. That’s huge. And this is the big one, Pinterest drives 33 percent more traffic than Facebook. So out of all the platforms, it’s one of your highest referral platforms. You’re more likely to get website traffic from Pinterest than any other platform. Even when we do audits, I am shocked at the number of people who come from Pinterest. I did one recently for a client who has over 20,000 followers on Facebook and 15,000 followers on Instagram and hot and heavy on both platforms. Pinterest was kicking their butt, totally killing it. They didn’t even spend time on Pinterest! It was almost 5 to 1. The stats are crazy.
I’ve been getting a little bit more into Pinterest as far as advertising goes and there are some very interesting ad stats. An average ROI, for every dollar you spend on Pinterest you will make four dollars. Those are pretty high stats. I love Facebook and Facebook ads are by far my favorite but it’s getting harder and harder to ignore Pinterest because they’re trying to be able to compete more with Instagram and Facebook ads. Even a year ago it was so difficult to do a Pinterest ad but now they’re a lot more user-friendly.
I love Pinterest, it’s my favorite platform. I’m on it more than anything else and I use it as its own independent search engine. If you’re not on Pinterest, you really need to consider it.