When it comes to social media, myths and misconceptions spread almost as quickly as trending hashtags. At Social U, we hear them all the time—from “it’s free” to “you have to post five times a day.” The truth is that clinging to these myths can waste your time, drain...
Small business owners often fall into two extremes when it comes to selling. Some promote their services nonstop, while others avoid mentioning their business at all because they’re afraid of sounding “salesy.” Neither approach works well long term. The goal isn’t to...
If you’re investing time and energy into your website, social media, or email marketing, here’s an important question: Are you clearly telling people what to do next? A strong call to action (CTA) is more than just a button or a catchy phrase. It’s the roadmap that...
On social media, you only have seconds—sometimes fractions of a second—to grab someone’s attention. A Facebook post might live for just two to six hours before it’s buried by fresh content. The challenge is clear: how do you make your audience pause, engage, and take...
August is all about content — and today we’re focusing on trends you need to know for the rest of 2025. Many predictions from late 2024 have already shifted, so here’s the updated list. 1. Short-Form Video Reigns Supreme Video is still king, and short-form video is...
Creating great content takes time, energy, and resources. So why let it live only once? One of the most effective strategies in social media marketing is repurposing—taking one strong piece of content and transforming it into multiple formats for different platforms...
If you've ever stared at a blinking cursor or blank post box wondering what on earth to post, you're not alone. Content burnout is real—especially for small business owners, nonprofits, and solopreneurs trying to do it all. But the good news? You don’t have to...
It’s officially vacation season—and if you're like most small business owners or social media managers, the idea of unplugging may feel both exciting and overwhelming. At Social U, we get it. Taking a break shouldn’t derail your entire content plan, and stepping away...
At Social U, July is all about content—how to plan it, simplify it, and stay consistent even when you’re busy or burned out. Let’s talk about what content creation really looks like for small businesses: the ideal versus the doable. Start with Strategy, Not Stress The...
In today’s digital landscape, video content is no longer optional—it’s essential. As the second-largest search engine in the world, YouTube offers unparalleled opportunities to connect with your audience and achieve your business goals. If you’ve been hesitating to...