Blog
Show Me the Emoji: 3 Apps You’ll ❤️
Whether you love them or hate them, emojis are here to stay. They’re a big deal. As someone who has made a living for years writing, emojis kind of hurt my heart. I mean, come on. Why do I need to include emojis in a perfectly good blog post or Facebook post? Is there...
How To Stay Motivated While You’re (Still) Working From Home
How do you stay motivated while working from home? I actually get that question quite a bit and I’ve gotten it even more recently with so many people now working from home due to Covid-19. Honestly, I’ve been training for this moment for the last 10 to 15 years of my...
How to Combat Posting Fatigue
Recently someone asked how my team avoids burnout when posting for the same companies day in and day out. Why doesn’t our team get burnout? The answer is that they totally do. It happens to everyone. If you’ve been posting for the same company for more than a month...
Crisis Communication: What Your Company Needs to Know
I want to talk to you guys today about crisis communication. While a lot of the larger businesses have a communication plan in place and a crisis management plan in place, many smaller businesses do not. Types of Conflict There are 2 types of conflict: Internal...
Facebook Ads that Convert
First, let’s talk about stats. Ad impressions grew in this last year by 34%. That means that 34% more people saw ads than in the previous year. There are 7 million advertisers on Facebook and the average cost per click is $1.72. However, with the majority of our...
Facebook Posts to Generate Leads
As you already know, the whole world is on Facebook. They have about as many daily users as LinkedIn has monthly users. It’s very important for your business to have a positive presence on this platform. So, what can you post that will help increase your engagement...
Put Your Facebook Page to Work for You
A lot of people have a Facebook page but not everyone is using it in the most optimal way. Why do you need to make the best use of your Facebook page? Facebook is still the biggest player in the social media game. Some people will tell you there are no millennials on...
Create Your Facebook Marketing Strategy in 6 Easy Steps
Creating a Facebook marketing strategy that works for you is an important step in your social media marketing plan. Today we are going to look at 6 steps to help you create an effective Facebook marketing strategy for your business. Identify Your Target Audience...
The 5 Ingredients of an Effective Marketing Video
Today we are going to be talking about how to create effective marketing videos, but before we dive in, let’s explore the why. Why should this be important to you? The Stats 85% of all internet users in the United States have watched online video content this...
What’s SEO Got to Do With It
You’ve heard that Search Engine Optimization is important but what does SEO really do for you? The short answer is that SEO allows you to modify your online presence so that you are discovered in organic searches. You are basically convincing the search engines, such...
How to Not Have a Terrible Zoom Call
With working from home being the new normal for now, many people who have never experienced video conferencing before are finding themselves thrust into the world of the Zoom call. I sat down with Angela Deaver of Cinepear to get some tips and tricks for having the...
Spring Cleaning for Your Phone
Spring is here! If you don’t believe me just go scrape the yellow off your car. In the spirit of the season, we’re going to talk about spring cleaning today. Specifically, spring cleaning your phone. Most people use their phones constantly and especially now, with the...