Blog
Social Media Nightmares: Mistakes to Avoid
Social media can be a dream for growing your business—until it turns into a nightmare. At Social U, we’ve seen it all: from brands that ghost their followers to those that post so often they scare them away. The truth is, managing social media without a strategy can...
Creepy Encounters: Dealing with Online Trolls & Negative Comments
Every social media manager knows that one of hardest parts of the job can be dealing with the negative, hateful, and trolling comments. As online commenting is often anonymous, bad actors can use this anonymity to lash out even when they wouldn’t in-person, though plenty of these hateful comments come with a name and face attached. Working to understand when these comments come from genuine concern or just trolling teenagers is crucial to maintaining a healthy social media page, in addition to your personal relationship with social media.
How to Halloweenify Your Social Media
Halloween is just around the corner, and it's the perfect time to inject some spooky fun into your social media presence. Whether you’re a small business or a social media influencer, Halloween offers a unique opportunity to engage your audience in a fun and creative...
Plan Like a Pro: October Content Calendar Secrets
October is more than just falling leaves and pumpkin spice, it’s a powerhouse month for marketers, packed with nationally recognized awareness campaigns, cultural heritage celebrations, and fan favorite holidays. If you’re running a business, this is one of the best...
12 Posts of Christmas: A Festive Social Media Challenge
It’s hard to believe, but Christmas is only 89 days away! Today, we’ll be taking you through a quiz to help you get ready for the Christmas crunch-time, getting your social medias up to par in time for the holidays. Here’s a guide to help you maximize your social media strategy this Christmas season with the 12 Posts of Christmas challenge!
Brand Power in Action: Real Businesses Crushing It Online
By following these strategies, small businesses can adapt to the digital age, build stronger relationships with customers, and make a lasting impression in a crowded online market.
Tip of the Week: Optimizing Instagram As It Becomes Google-Searchable
Instagram has officially joined the ranks of platforms like YouTube by becoming searchable on Google. As of July 2025, posts from business and creator accounts on Instagram can now be indexed by Google, making it easier than ever for people to discover your content...
Turning Your Content Into Cash: Interview with the Expert
Social media monetization can feel like a maze. One day you hear about creators making thousands from short videos, and the next, the rules change. To help cut through the noise, Social U sat down with Angela, a social media manager who works with major food...
Social Media Myths Exposed!: The truths every business owner needs to hear
When it comes to social media, myths and misconceptions spread almost as quickly as trending hashtags. At Social U, we hear them all the time—from “it’s free” to “you have to post five times a day.” The truth is that clinging to these myths can waste your time, drain...
Turn Followers Into Clients (Without Feeling Salesy)
Small business owners often fall into two extremes when it comes to selling. Some promote their services nonstop, while others avoid mentioning their business at all because they’re afraid of sounding “salesy.” Neither approach works well long term. The goal isn’t to...
CTA Checkup: Are you actually telling people what to do?
If you’re investing time and energy into your website, social media, or email marketing, here’s an important question: Are you clearly telling people what to do next? A strong call to action (CTA) is more than just a button or a catchy phrase. It’s the roadmap that...
Hook, Line, and Scroll: How to write scroll-stopping copy
On social media, you only have seconds—sometimes fractions of a second—to grab someone’s attention. A Facebook post might live for just two to six hours before it’s buried by fresh content. The challenge is clear: how do you make your audience pause, engage, and take...