3 Essentials for Every Platform

by | May 1, 2021 | Business Tips, Facebook, Instagram, LinkedIn, Pinterest, Social Media, Twitter, Uncategorized, YouTube

What are some action items you can take on each platform that will help you immediately? Instead of blogging about conceptual ideas, today we will be tackling actual practical steps you can take right now that can help you today.



The first thing that will help you greatly on Facebook is to consistently post great content. This may seem like a no-brainer but a lot of people don’t do it. They get so bogged down in promoting themselves that they forget they are there to educate, inform, and entertain. It’s brand recognition versus just selling. 


Use current and striking visuals. Good graphics go a long way. People will stop what they’re doing to look at a graphic that grabs their attention. You don’t need to get sued over your graphics so make sure you are using copyright-free images. There are many places to find great images for free, including Canva


The third thing you can do is to respond promptly when engaged. When you spend all this time, money, and attention trying to get people to notice you then you don’t engage with them when they comment, that work is wasted. That’s so frustrating.



Repeat this with me: Embrace the video. Video, baby! It’s time. If you haven’t worked video into your marketing plan, now is the time. Instagram is desperately trying to keep up with TikTok and other video-based platforms. Because of this, they are allowing reels to show up on the explore page even when posted by smaller accounts. You don’t have to be a Kardashian. You just need good reels. With our own reels we have seen thousands of views versus 20 likes on a post. Posts are what people look at when they are researching your company. Stories are how you engage your current audience. Reels are how you are found by a new audience. 


The next thing you can do is to get creative. The more creative and less literal you are, the better the response. Try to think outside the box.


It’s all about the hashtags. Your hashtags are how people find you. It’s how they go down that rabbit hole to get to you and your company. Make sure your hashtags are current and correct. Be sure to check all of your hashtags. There are some hashtags that have negative connotations or you could be using someone else’s hashtag. 



I can’t stress this enough. Complete your profile. Yes, all of it. LinkedIn will send you reminders to finish your profile until it’s done. Follow those breadcrumbs where they lead you and make sure you fill everything out. 


Next, you want to post 3-5 times per week. There are over 700 million active monthly users on LinkedIn but only about 3 million are contributors. Just by posting regularly you’re going to get seen. You’re going to get engagement other people won’t get. You want to engage also. Talk to other people. Like comments. You will definitely be noticed.


Lastly, take advantage of groups and companies. This will allow you to start a discussion and be seen by a larger group of people. Groups are great because they allow you to get an audience with potential clients or colleagues. There are all kinds of networking opportunities. There’s a group for everybody. 


Don’t forget about your actual company. If you’re a small business owner you need a business page. This allows you to have a clickable link to your business page next to your employment history on your profile so people can learn more about your business. It also helps your employees become ambassadors of your brand. 



Twitter is all about headlines so write the best headline you can. People won’t stop and read anything unless something catches them out of the gate. 


Use a scheduling tool to manage your Twitter posts. Twitter is like throwing a rock in a stream. You want to throw as many rocks as you can to make the biggest splash. Ideally, to do this, you will want to use a scheduling tool because who wants to be on Twitter all day? Hootsuite is a great option for this. It’s totally free and allows you to sit down and schedule out all of your tweets. 


All roads lead to Twitter. It’s one of the very few platforms you can feed all your other posts into and that be ok. If you feed every Instagram and Facebook post into Twitter, that’s totally ok. Unless Twitter fits your demographic, don’t worry about it. You don’t have to be on Twitter or any of these. You need to pick the ones that fit your demographic and go with that. 



Create a channel. If you don’t have one, this is your first step. This will immediately make you searchable on the 2nd largest search engine in the world, only behind Google. 


Next, you want to tag and describe every video. Some people will put up a video with no description or tags and this doesn’t help you at all. How are people supposed to find you? In the description be sure to include the title of the video, a keyword-rich description, a call to action, and links to all of your social media and website. This may seem a little lengthy but you can create a template and just add the title and description each time. For tags, you get 500 characters. Use as many as you can. 


The third thing on YouTube is to use the best thumbnail for the win. What does that mean? If you don’t have a good thumbnail, no one is going to watch your video. You want a great title with 5 words or less and a cool picture. That’s the formula. 9 times out of 10 that cool picture will be your face. Make sure the title on the thumbnail is slightly different from the actual title of the video. 



You need good board names and better descriptions for your Pinterest account. If your board name is John’s Favorite Things, nobody cares. They don’t care what your favorite things are. It needs to be categorized. For example, if you’re a wedding vendor you will have boards for the rehearsal, the reception, bridal, groomsmen, bridesmaids, floral, wedding cake, etc. You get the idea. That’s how people search. 


You can mix business with pleasure. If you like golf, have a golf board. If you like cooking, have a recipe board. Integrate your interests directly into your Pinterest account. Remember, this is a business though, so don’t create any boards that would embarrass you in front of your boss or grandma. 


Lastly, make sure you have dedicated space for your own business. You need a board where you post your own stuff from your business. Pin your own stuff and pin it first. The first 5 posts of each day are weighted heavier than the others. 



Last but not least is TikTok. Something you can do that will help you out is to post every day. Big content creators post twice or more each day. More than once a day can be overwhelming so if you can only do once each day, that’s great. You can even record a few at a time and save them in drafts. Then, you can push them out whenever you like.


Next, follow the trends and use current music. Trends will help you show up on a for you page quicker than anything else. Many of the trends are funny. You don’t have to dance to be on TikTok. If you follow the trends you can get seen because people will follow the trends and watch multiple videos. Using current music is a great tool and people don’t even have to hear it. You can add the music then go into the volume settings for the post and turn the music all the way down. 


Make the most of the one URL you have. It’s just like Instagram. Make it work for you. If you want people to go to a landing page, send them to a landing page. You can create a landing page with links to all of your accounts. You could do this on Linktree but a landing page will actually bring the traffic to your own website which is ideal. 


Time to Take Action


You have the action steps. Now, all you have to do is take the action. Start doing these essentials today to see immediate improvement in your social media presence.



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