The month of May is dedicated to video. We have already covered Facebook and Instagram Video. Today’s focus is on YouTube videos. We can not stress enough how important it is to integrate video into your marketing plan. 

 

Statistics

 

Statistics are an easy way to see if a platform is worth the effort, and they have proved YouTube to be well worth your time. 

85 percent of all internet users in the United States have watched YouTube this month. 

54 percent of the population wants to see more YouTube content from the brands they support. 

70 percent of marketing professionals use video as a marketing tool. 

73 percent of consumers claim they have been influenced by a brand’s social media presence when making a purchase. 

Video marketers get 66 percent more qualified leads per year. 

93 percent of marketers say they have landed new customers thanks to a video on social media.

The average consumer spends 88 percent more time on a website that has videos. 

YouTube is the second largest search engine. It gets over 105 billion hours of video daily. 

72 percent of people would rather watch a video to learn about a product or service. This is why “how-to” is the most searched phrase on YouTube.

Viewers are 95 percent more likely to remember a call to action in a video, compared to ten percent in text. 

2 billion people log into YouTube every month to watch videos.

Almost 75 percent of adults in the United States regularly use YouTube.

It used to be the second-largest social media platform but it got bumped by TikTok.

People watch over a billion hours of YouTube each day. 

The average YouTube visitor checks out nine pages per day. 

Live streaming increased by 45 percent last year. 

50 percent of business-to-business decision-makers use YouTube for research. 

70 percent of viewers claim they have bought from a brand after seeing something on YouTube. 

 

Do you need a YouTube channel? 

If you are running a business, you need a YouTube channel. You have something special and different from anyone else to bring to the table. YouTube has removed most clickbait and fixed problems that used to be on the platform. Now is a great time to start your channel. 

 

YouTube Will Pay You

 

If your YouTube content is original, you can get paid by YouTube. You get paid based on the amount of traction your videos get. You can get paid for long-form videos and shorts. If you want to get paid, post videos that are good quality. 

 

Use YouTube to Train

 

YouTube videos are great for training. We love to use YouTube for training. You can record your training videos and upload them to the platform. If you want your videos to only be seen by the people you are training, you can set it to private in the settings. This will keep you from having to email large video files to your customers. 

 

Video Length

YouTube has two forms of video: long-form videos, and YouTube shorts. YouTube shorts are similar to TikToks and Reels. They are up to 60 seconds long. YouTube shorts are an easy way to reuse content from other platforms while also gaining attraction to your account. 

 

YouTube is the only platform that long videos work on. Long videos are anything over three minutes long. So, how long should your videos be? They should be as long as it takes for you to say what you need to say. If you can get all of your content in the video in three minutes that is great, but if it takes ten minutes that is also great for YouTube. 

 

Getting Started 

 

The first thing you need to do on YouTube is to create a channel. It should include your branding, contact information, links to other social media accounts, and your location. Google is integrated with youtube, so any information you have on Google will also be on YouTube. 

 

How often should you post? 

 

It is most important that your posting is consistent. You only need to post once a week, but those posts should be on the same day and time every week. When you post consistently, YouTube will look for your content at the day and time that you normally post. You will get more traction with consistency. 

 

Keywords 

Youtube works from keywords. You can post your content in small clips so that you can add keywords to each video. The keywords are hidden so that only you and those with special software can see them. 

 

Thumbnails and Titles

 

Your title needs a hook so that your audience will want to watch your video. It should describe what the viewers will see in your video. You can be more descriptive in the description. Your thumbnails should include who the author is and a brief description of the video. Short and sweet is best for thumbnails. 

 

Respond to Your Audience 

 

You spend countless amounts of money and energy on your Youtube content. Why wouldn’t you want to respond to engaging people? Responding to comments is vital for gaining leads from youtube. 

 

Go For it!

Now is a great time for you to start integrating video into your marketing plan. If you haven’t already started posting videos you are already behind. Video is on the rise. If there has ever been a time to follow the crowd, it is with video marketing in 2022.