I get this a lot: “You mean I have to post something every day?” It’s overwhelming sometimes, especially if you have multiple platforms to juggle. The number one question that I get from clients or students is, “Where do you find content?” Well, today we’re going to talk about how to recycle content that has worked for you in the past.
First, let me tell you why you want to reuse it — if it worked before, chances are it’s going to work again. Statistically, if you repost something on Facebook, you will get the exact same number of likes that you did the original time. It’s crazy, but I’ve tested this and it works the same over and over. It helps you use your solid audience or create a new audience. If it was good info three months ago, chances are it’s good info now, unless it’s seasonal.
Now, I’m not talking about posting the same thing from Instagram to Facebook — that makes me crazy. And I’m not talking about posting the same cycle of content every three months. I’m talking about integrating different content into different platforms over the course of three to six months. So let me tell you how you can do that.
The first way to do it is, after the first 90 days, you can reuse information that’s not seasonal. You can’t use Christmas content in April, but a tip on how to stage a house or a motivational quote or a testimonial, that kind of stuff you can use again. You might want to change the look of it first, but it still makes solid content.
The second thing you can do is transcribe a video or a webinar into an actual blog post. I don’t sit down a lot and write out content for blog, but I know I have to do it, so one of the best ways for me to to do it is to take one of my videos (I do so much video) and get it transcribed, and that’s my blog. It’s a great way for me to reuse content because people who watch video are not the same people who read. It’s reaching a different audience and it’s still good content. I can tweak it a little bit and use it again.
You can add new or multiple graphics and reuse the same blog. Let’s say you wrote this awesome blog last year about the ten best reasons to sell your house right now. If you add five different graphics to it, you can use it on every single platform again today. You don’t necessarily want to repost it on your blog itself, you want to drive traffic to the original blog. This really works on Pinterest. You can repin the same content over and over — especially if it’s your original content, just change the graphic here and there. It’s awesome.
Another good way to reuse content is slides from presentations. Stats work great. A lot of times I will pull those statistics and use them as standalone graphics. This works well on Instagram and Twitter in particular. Pulling from your slides or presentations works very well.
Another way is to edit your blog title or format it to be a Q and A. This means, if I sit down and transcribe this video to a blog post and call it “So You Mean I Have to Post Every Day,” I can reformat it into questions and answers. If you change the format even a little bit, a lot of the time it looks like brand new material so you can continue to use it. Plus, Q and As work really well. Lists also do well.
You can also do audio to video to blog. If you do a podcast, then there’s no reason it can’t become a blog. If you do a video, there’s no reason it can’t become a podcast. You can pull content from yourself at any given moment and reuse it on any platform.
Something else to do is to use stills from video as graphics for Facebook, Instagram, or anything really. Any time you create information for yourself, you can always reuse it.
Those are some of the easiest ways for you to recycle content. There’s so many platforms you have to create material for, there’s absolutely no reason you can’t use your own material more than one time.