Why You Should be Podcasting (and How to Get Started)

by | Mar 28, 2019 | Business Tips, Podcasting

I want to talk to you today about why you should be podcasting. And I don’t mean listening to podcasts, I mean generating and creating your own content on your own podcast. It’s really easy to get started but I would like to tell you more about why it’s something should consider.

1. It’s a great alternative to video.

I know it’s crazy, but there are some people out there who don’t want to get in front of a camera all the time. It’s hard for some folks. Podcasting is a great way to connect with your audience without having to use your face. 

2. It really increases your website traffic. 

It’s a great way to drive people back to your website, it’s a great way to drive people to your freebies, your handouts, to get their email. It’s just a good, solid traffic generator. Now, making sure that you have a freebie to give away or something to promote, it’s important than whenever you’re closing you have a singular objective. If your objective is to grow people on your Facebook page, then make that your singular objective. Whatever you’re going to promise, it’s a great way to get them there. 

3. It helps create a sense of community. 

If you guys have been hanging out with me for any length of time, you’ll know that community is really the new secret weapon for your marketing. Research has shown, over and over, customer loyalties can change, but sense of community is something that helps people feel connected. People want to feel connected, and if they don’t get that sense of community from you they’ll go where they can get it. You can generate a lot of that with your podcast. 

4. It’s really easy!

It’s so much easier than you think it is to get started. There are two really good options to get started: Podbean and Anchor. Anchor is my favorite. It makes editing easy and it’s one of the easiest apps to use. It’s also free and you can host your podcast there for free. You can have it feed into your website. It’s just super simple to use. You don’t have to know HTML to use it, either. 

5. It establishes you as the expert. 

Not everybody is a blogger, it can be daunting to sit down and write an article. For me, it’s easier to sit down with a podcast and tell you what’s happening rather than write out what’s happening. A podcast allows you to establish your expertise, to ask questions that you want people to know that you know the answer to. It’s a huge tool to show people why they need to pick you for your specific service. It gives you a leg up on the people who are not doing that.

6. It improves your public speaking skills.

It’s hard to do this every single week and not get better at it. Now, I’ll be the first person to tell you that I’ve gone back and listened to some of my original audio files…So bad. Yikes. But you get better every time you do it. It gets better and it gets easier. The more speaking you do the more likely people will connect with you for your service. 
I’m a huge fan of podcasts. I have several favorites I listen to constantly and I love the idea of launching my own podcast. Here’s a great article on getting started.


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