Things we love has been the topic of February at Social U, and we are sticking to that today. We love funnels, and we strongly believe every business should take advantage of them. Stay tuned to learn what a funnel is and how it can change your marketing game. 

 

What is a Funnel? 

A sales funnel is a framework for understanding and analyzing your customer’s journey. It begins at their original point of contact with your brand and ends with their final purchase. It consists of several stages that your typical customer goes with, typically starting with awareness. They then move to the stages of interest, consideration, intent, and purchase. Most people (98%) will not make a purchase the first time they visit your website. You want to keep them in the funnel of stages so that they will become interested in purchasing over time. 

 

Why do Sales Funnels Matter? 

A properly executed sales funnel can increase your conversion rate of leads by up to 300%. Businesses that implement a structured sales funnel can expect to see a 10-20% increase in revenue within the first 90 days. Nurtured leads make 47% larger purchases than non-nurtured leads. Companies with a strong sales funnel in place generate more leads, and sales, and enjoy higher customer retention than those without. According to a survey of small business owners, 68% of small businesses use sales funnels to drive revenue growth. 42% of small businesses credit their sales funnel as a key factor in their business’s success. 

 

What Can You Use to Create a Funnel? 

We are using Funnel Gorgeous for our sales funnel, but we have also tried ClickFunnels. Creating funnels can be an expensive and tedious process, but Funnel Gorgeous is a more cost-effective option. Creating the funnel also takes skill, but you can do a simple three-part funnel if needed. 

 

Three Step Funnels 

A three-step process is the easiest way to include funnels in your marketing plan. Start with a free download or offer. It can be a free quiz, infographic, video tutorial, coupon, or anything else that works for your business. They must give you their email to receive the free download. You will then send them an automatic “Thank You” email. This email can be used to redirect them to the page where you want them to go. You can redirect them to multiple pages using a sales funnel if that better fits your needs. Funnels provide a way to nurture leads. 

 

The Customer Journey

Funnels are important for businesses big and small because they focus on the customer journey. It helps them understand the different stages and aspects of your business. Funnels also help you see which portion of the journey your customer is on and how close they are to making a purchase. 

 

Increase Your Conversion Rates

Just as most people don’t get married on the first date, most people won’t purchase after their first interaction with a business. Continually reaching out to customers through the sales funnel process will increase your conversion rates. Remind your customers that you are there! 

 

Sales Funnels Reassure Customers 

Customers need reassurance to make a purchase. They want all the information they can get before they spend money with your business. Sales funnels give you the ability to reassure clients multiple times so that they feel more comfortable with your brand.

 

Automated Process

Funnel Gorgeous allows you to automate the sales funnel process. It will save you time, and time is money. You can have as many steps as you want and rarely have to mess with them. You can automate a 16-step process if you want, but a more simple process works for most small businesses. 

 

Insights 

Sales funnels are an easy way to track customer behaviors. You can use this information to refine your strategy so that you’re communicating at the right stage to make a sale. Overall, sales funnels are a great tool for small business owners who want to grow their sales. 

 

Need Help With Your Sales Funnel? 

Social U offers Sales Funnels as one of our services. We would be happy to help you perfect your funnel marketing plan. Reach out to us via phone, email, or direct message. You can also use programs like Funnel Gorgeous, ClickFunnels, and ConvertKit if you prefer to do it yourself.