What’s the best time to post on specific platforms?
I get this question a lot. Well, it’s amazingly similar across the board. Let’s start with Facebook.
These are general numbers; everything is going to be different for you. Ideally, you want to check your own stats and make sure you’re posting in the time that works best for you. On Facebook, if you go to “Insights” and look at an overview, it looks like a fish. It ramps up in the morning, then it levels off and gets a little smaller throughout the day. You want to post right between the top peak. For most Birmingham businesses, it’s between 9 a.m. and 3 p.m.
Now, we have been experimenting. We post a lot for real estate and realtors, and those guys do better in the afternoons. Their peak performance hours are between 1 and 5 p.m. Just from what we’ve seen and from some of the testing and posting we’ve done, real estate gets its best hits in the afternoons. I think that’s when people are at work and that’s when they get bored and get online. I know I have a tendency to start poking around in the afternoon, whether I’m in the carpool line looking for something to do or I’m checking my notifications. But, as a general rule, best times to post on Facebook are 9 a.m. to 3 p.m.
The best day? Wednesday. It’s got the highest ratings, and Sunday is the worst. Who knew?
The best days to post on Instagram are Tuesday through Saturday. There’s not really a lot of traction on Sunday. Monday, people do tend to get bored in the afternoons. The best times to post are between 10 a.m. to 3 p.m. Again, real estate does better in the afternoons. We have also found that there are retailers in Birmingham who do great between 6 and 8 a.m.
Twitter & LinkedIn
For Twitter, it’s a business-based application, so Monday through Friday is best. The best engagement happens between 8 a.m. and 4 p.m. It is basically a workday time. You’re going to see the same with LinkedIn. For LinkedIn, you’ve got to be Monday through Friday. I like posting on LinkedIn between 9 a.m. and 3 p.m. The overall stats are 8 a.m. to 2 p.m., but I think people need a minute to get to work before they jump on LinkedIn. From 9 to 11 a.m. are probably peak hours.
On YouTube, the best time to post videos is weekdays between 2 and 4 p.m. The key to good posting for YouTube is consistency. Google likes to see posting at the same time every single week, or every single whatever you do (bimonthly, monthly, etc). So if you do a recorded video once a week, Google wants it to go out at the same time every week. They like that consistency, and they will start sending spiders to look for it at the specific time. Live? Be consistent, do it at the same time every week. For YouTube, if Tuesdays at 10 a.m. is your time, that needs to be your time. For Facebook and Instagram it doesn’t matter. Google cares.