Today I want to talk to you about the ultimate referral tool, a piece of technology that can help you with your referrals so that you’re not just doing them cold. And the ultimate referral tool ever is: LinkedIn!
I know some of you may not want to hear that, since LinkedIn takes a little bit of time to work on everyday, but I’m going to give you some steps so you can jump in and make LinkedIn work better for you.
I like to talk about the free stuff that is available because you can do a lot of damage for free on any of the social media platforms. But today let me talk first about a paid tool. You pay through Sales Navigator and the tool is called TeamLink. It targets or tags all the people who are openly willing to give you a referral from their network, or if you ask them will give you an introduction. There’s a monthly fee for the Sales Navigator — if generating leads and generating sales is your thing, I think it’s worth it but it can be cost prohibitive for some. You can try it free for 7 days and get a feel for it and see if you like it.
That’s the paid tool, now let’s talk about the free stuff!
Something else people forget about are groups. You want to be active in your group. It’s a great way to establish your expertise. If someone asks a question and you know the answer, answer the question! That way people can see and get a better feel for what you know.
This is why LinkedIn is the ultimate referral tool, because it bridges the gap between connections. I started my business on LinkedIn. When I first started, I used LinkedIn to reach out to other people, establish my expertise, and connect with people I wanted to be in business with. I was active in groups, I answered questions when I could, and I got on there every day. I was very diligent. It all comes down to attitude. I genuinely want to do the best job I can do and that means getting referrals from people I know. It’s that simple!