Some businesses think that it is best to target everyone on social media to reach the most people. However, in the long run, this is a waste of time because most people won’t be the perfect customer for your business. Targeting a specific group of people is more...
Who is your best customer? We ask our clients this question a lot. Before we get into tips for discovering the answer, let’s clarify something. The answer is NOT everyone. Even if everyone can use your product or service, everyone is not your best customer. You can’t...
