As a small business owner or solopreneur, there are some things you need to know when it comes to social media resources. You need to know where to get the information, training, and educational resources to be able to do your job and be more effective as a social media marketer.
Today we are sharing resources that our team uses. You can use these resources to stay current in your social media marketing efforts. Here are our favorites.
Social Media Examiner is very content heavy with one of the most robust blogs around. They also have an incredible podcast and a great YouTube channel. If you need your information in manageable chunks, Social Media Examiner is the best of the best. They curate information from the top of their field. They pull information from the best in the industry and feature it on their own blog.
Hootsuite is an amazingly good scheduling tool. It’s free for up to 3 platforms and has a dashboard you can customize. What you may not know is that their blog is a killer resource for social media marketing. It’s very user-friendly. It’s made for the social media user who isn’t a professional.
Buffer publishes content and analyzes content. It’s geared more towards people that already have some base knowledge. If you would categorize yourself as a beginner or in the early stages of social media, this one probably isn’t the best for you. However, if you are ready to dive a little deeper, give it a try.
Agorapulse is a social media monitoring tool so it serves a practical function. Secondarily, it has a great blog that will give you valuable social media information. Agorapulse is targeted more towards the marketing industry. Again, if you’re a beginner this may not be the best place to get started but it is an amazing resource.
Now let’s talk about some smaller bloggers who are very systematic and specific in their content.
If you are all about a list you will love Dustin Stout. One of our favorites from him right now is his copyright free images list. He also has lists of the best blogs and more. You can’t beat a good list. It’s made for the average business owner so you don’t have to be a marketing professional to benefit from this site.
Peg Fitzpatrick focuses on Instagram and Pinterest. Her stuff is very useful and also very in depth. She deep dives. Her content isn’t just going to give you an overview. It’s really going to get in there and tell you how to do it.
Socially Sorted has a nice focus on all things visual. You’ll find ways to help your business leverage your visual content as much as possible. Just today they posted top tips for Canva. If you are wanting to grow your skills in visual media, check out Socially Sorted.
The content on this site approaches social media from different angles so you don’t always feel like you’re hearing the same content over and over. It’s not just the same content with a different name. It’s actually different content. When you consume this information as much as we do it’s nice to get it from a different angle.
This site leans more towards LinkedIn and content marketing. They have spectacular content and the tutorials are very thorough. They don’t just tell you “hey, check out this great tool”. They actually tell you what to do with it and how to use it.
Lastly, you have access to all of the resources we provide at Social U. We have tons of free content. We don’t like to repeat content so you will get loads of information from our different platforms. We have a YouTube channel, we have several years of Facebook Live videos, we have IGTV and reels, and we are on every platform sharing free content. We have blog posts going back 3 years. All of our content is varied so you won’t see the same thing on our YouTube channel that you’ll see in our reels or Facebook Lives. Check out all of our content and use us as a resource for your business. It’s free!
Do you still have questions about social media marketing? Let’s chat. We’re here to help.