Our Team

Caryn Teradas

Founder / Owner


“Call me Ishmael.” Well, my name is Caryn so you should probably just call me that. I’ve been in sales and marketing a long time. I worked retail sales for almost 15 years before moving along to corporate America. I worked in sales for a training and consulting company for almost 10 years ( I started very young. Only 7) before deciding I could do it on my own.

My timing was perfect. I started my own business and BAM….the recession hit. I found myself with more time than money and no advertising budget at all. I started using LinkedIn to drum up business and low and behold…it worked! And even better….it worked for FREE.

I had a client who asked if I would speak to her group about using social media to market yourself and your business. So of course, I told her no. That’s boring drivel and no one wants to hear about it. She didn’t give up (thank goodness) and I finally agreed to speak to a small group. I loved it. The group loved it. There was clapping and a star was born. Well….not a star, but someone who was really excited to share information. I continued to speak across the country and gathered more social media clients. Eventually I was forced to reevaluate my business and realized the social media side was generating more income and way more fun. So I became a full time social media manager and have never looked back.

Eventually I was forced to reevaluate my business and realized the social media side was generating more income and way more fun.

Sonya Lother

Marketing Director


I’m a marketing communicator with a passion for developing, connecting, and executing campaigns, projects and events that people love and enjoy. I’ve traveled the country to meet, execute and host events and proudly claim 4 back to back grand openings up and down the state of California in one four-day period!

I’ve been told that I never meet a stranger, and that’s probably true. I genuinely relish meeting and getting to know people and often find something in common with them after just a few minutes of talking.

I enjoy leading and being part of a team to develop creative solutions that work for my clients. I call myself a hybrid because I sing, I dance, I twirl—no seriously, I write, I develop public relations and marketing campaigns, and I have graphic design skills but I’m smart enough to know that a good graphic designer can make or break a project.

People describe me as authentic, persuasive, collaborative, and detail-oriented. I tend to think of a project in its entirety so that I can assign timeframes, set deadlines and achieve benchmarks. I am focused and direct when accomplishing these because I have an innate desire to surpass client expectations.

I’m Birmingham born and raised and an Auburn grad, but I grew up a Bama fan so it probably all evens out in the end. My daughter goes to Duke so basketball season might be a little frenetic though.

While I love this place I call home, I am an inveterate traveler and I love exploring and finding new places and experiences.

I’ve been told that I never meet a stranger, and that’s probably true. I genuinely relish meeting and getting to know people...

Virginia Riley

Director of Operations


🎵 She doesn't own a dress, her hair is always a mess.
She never compromises, loves babies and surprises.
She only drinks coffee at midnight, when the moment is not
Right, her timing is quite unusual
You see her confidence is tragic, but her intuition magic 🎵

I started working with Caryn in March of 2017. I have always loved all things tech, but had only used Social Media for personal use. That ended up being a good thing, because I was able to learn from the master. (She makes us call her that.)

I am a fixer, give me something that needs a solution and I’ll find it. I think that made me a good fit for Social U’s first full time employee. That’s probably something you should ask Caryn about though. The fastest way to my heart is chocolate and a pat on the back (in that order). I’m a people pleaser by nature, so don’t be alarmed.

I love pretty much anything outdoors, so that makes me the odd man out on our team. But I also love the air conditioning because summers are hot.

Born and raised here in Birmingham, started school at the University of Alabama then to Auburn University for the remainder of my college years. I have a big family that means the world to me, and my nephew Noah means the world^2 to me. I also have a 7 year old puppy named Hallie, she is a rescue and won’t leave my side.. unless you offer her steak, then it’s a toss up.

One of my favorite things about what I do is the numbers. I obsess over creating the perfect content for our clients.

Leah Mink

Account Manager


My dreamer mentality and creativity give me a different spin on all things social media.

Laura Black

Account Manager


With a varied career mix of medical, retail, educational and small business under my belt, this military wife, crazy baseball mama, small business owner, Texas transplant has a little life experience to draw from. I’ve moved a few times and worn a few hats in my trips around the sun which actually comes in handy relating to different people. I’ve learned that the world really isn’t as large as it seems, there are still lots of good people, and there really are seven degrees of Kevin Bacon.

I like to make lists and check boxes. Just saying. I also like to make people happy. Life is so much better when everyone is happy. Caryn once said I was practically Rebecca of Sunnybrook Farm. I wouldn’t go that far, but…..

I’m a small business owner, so I bring a practical side to social media. In fact, I was on the other side of social media before Caryn shared her magic for my business and pulled me in. I’m always trying to think of how social media will draw in a reader/customer and give more bang for the buck. It’s not just putting out pretty pictures---it’s putting out pretty pictures that make the numbers climb. And yes, happy numbers are satisfying!

I grew up in Birmingham, AL, and graduated from Auburn University where I met the hubs. Now, we live in quaint Boerne, Texas, a little Hill Country town just north of San Antonio, with a dramatic high schooler, a moody middle schooler (Read: pray for me) and a geriatric miniature dachshund named Gunny. You can find me passing spare time by hunting for vintage finds or refinishing antique furniture for our little shop on Main Street.

Life is so much better when everyone is happy.

Becky Johnson

Social Media Wiz


I don’t just do social media, I love it. I’ve been in the digital marketing business since 2014 and I really enjoy helping clients tell their stories in an engaging way online. As a self-proclaimed nerd, I’m always ready to do the research necessary to produce quality content.

I met Caryn at my son’s 16th birthday party. My kid invited her kid. As we were forced to awkwardly make small talk we realized we both loved the same fandom and both did digital marketing. We clicked and the rest is history. I truly believe it was a divine meeting. I love working in our estrogen-fueled, boss babe office.

As a wife and mom of several kiddos, through both birth and adoption, I’ve honed my communication and time management skills in the real world. Thanks to numerous photoshoots of my children, I’m also a pretty skilled iPhone photographer. When I’m not blogging or updating Instagram, you can find me geeking out over my favorite fandoms, getting a new tattoo, or singing with the worship team at my church.

“Life is either a daring adventure or nothing.” This quote by Helen Keller is my mantra. I love adventure so much I actually have the word tattooed on my forearm. It’s one of the things I love about my job. Every day brings a new adventure.

"Life is either a daring adventure or nothing.” This quote by Helen Keller is my mantra.

Hannah Grimes

Project Specialist


Hannah Grimes is the queen of the three Fs – finding, fixing, and fabulosity (ok, not a word, but should be). With her mastery of Google-fu, Hannah finds the stats, trends, and ideas that make our social media machine run. When she’s not searching for needles in haystacks, Hannah creates email newsletters, makes website edits, and fixes whatever needs fixing – not that Caryn ever makes any mistakes, mind you. Her fabulosity is measured in kilowatt hours as Hannah lights up every room she enters and is friendliness personified.

When she’s not saving Caryn’s bacon, Hannah is saving the world one rescue pup at a time as foster mom and volunteer for several local animal shelters. Hannah’s trophy husband, James, is her partner-in-crime and father to their fur kids Zuri, Daredevil, Jezebel, and Harvey.

With my mastery of Google-fu, I find the stats, trends, and ideas that make our social media machine run.

Selena Harrison

Marketing Consultant


I’m a marketing nerd and a strategic planner. Over the last 12 years, I’ve been in business development and have an extensive background in digital marketing and financial analysis. Yep, you read that right. I’m a numbers girl.

You won’t hear the typical marketing and sales “fluff” when you talk to me. I’ll tie your marketing efforts to numbers and give you the tools to assess how and when to change tactics and improve your bottom line.

My analytical nature (numbers, baby) is matched by a desire to support, inspire and motivate teams and individuals. I love working with organizations and helping them grow through analysis.

I live in Birmingham with the greatest showman on earth and two crazy kids. I prefer to spend the weekends away from computer screens, in my workshop, outside, on a trail, in a park, at a lake… you get the picture. I hail from Red Stick and bleed purple and gold.
I’ll tie your marketing efforts to numbers and give you the tools to assess how and when to change tactics and improve your bottom line.

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