Is blogging dead? Let’s look at the stats. Businesses that publish regular content receive 8 times more traffic. Blogging helps reduce your overall marketing spend by more than 60%. Blogging helps achieve 3 times more leads. 57% of marketers say they’ve gained customers specifically through blogging. Lastly, companies that blog have 55% more visitors to their website. So let’s answer the question. Is blogging dead? No. Not even a little. Not even close.
Recently, our company has been getting more inquiries stating they found us on Google. In fact, we’ve had such an increase in traffic to our own website that we reached out to our webmaster asking if he’d turned on Google ads without letting us know. He let us know that the difference was our blog. It was starting to hit. We’ve been very diligent about posting a blog once per week. Our goal is to educate, inform and entertain and we really aim to do that in our blog. Blogs are rich in keywords and our keywords were bringing the traffic in and a level we’d never before experienced. Blogging works.
So knowing the statistics, knowing that it’s critical and so important for your business, and knowing you need to do it, let’s dive into the why. Statistics are great but let’s really really examine what they mean for you.
Blogging is one of the best ways to establish your expertise in your field. If you want people to understand that you know what you’re talking about, you need to blog. It’s your voice and your soapbox and you can tell the world whatever you want them to know. If you want people to know how great you are at what you do, tell them. It doesn’t have to be self-serving. It really needs to be educational. One of the best things you can do for your audience is to educate them on their own needs and answer their questions. Nothing establishes your expertise faster than being able to answer questions in your industry. This creates value for your audience.
Blogging also creates amazing content for your social media. One blog can give you 3 to 8 social media posts. You can take your blog information and those multiple images in your blog, and because you’ve named those images with very specific keywords, those things are super searchable in Google. Both the text and images are searchable. You can take all of that content and share it on all of your social media platforms including Facebook, Instagram, and Pinterest to name a few. There’s nowhere you can’t share your blog posts. Your content will be naturally rich in keywords which is great for your SEO.
Blogging is also a great way to collect e-mails. Ideally, at the end of each blog, you’re going to have a call to action that brings people back to you as a resource. For instance, you could say something like “If you’d like even more information about this topic, click here for our free checklist.” This is a great way to get people to crossover from just reading to engaged. It’s a great way to collect e-mails as a lead generator.
Blogging creates interest in your brand which you can translate to leads. There’s a dating phase that takes place between your company and a potential customer where they want to come hang out and spend time with you and check you out before they commit. They want to get information about you and your company to find out if you’re a good fit. A good blog will use that dating phase to convert their leads.
Blogging is good for exposure and visibility. It’s a great tool for building your network. It’s also really effective for generating links. One of the best things you can do is hyperlink back to yourself. For example, if you share a blog about something in your industry and you can hyperlink back to stats in a previous blog on your site, that is great for your business.
Another benefit of blogging is that it’s a good way to get feedback. People are eager to give their opinions. If they have questions or issues, many times they’ll leave that in the comments. You can then engage those users and build loyalty.
To stay consistent do what is easiest for you. If you are a writer, write. However, if you are more comfortable speaking on video, do that and transcribe your videos into blogs. If you do what works for you, you will be much more likely to stick to your blogging schedule. If you aren’t a great writer you’re not going to enjoy writing and you won’t do it. What if you like speaking your blogs but don’t want to post videos of yourself? That’s not a problem. You don’t have to use live videos. You can make a video at home and use one of the many readily available virtual assistants to transcribe it for you and generate your blog.
When it comes to blogging, a lot of your competitors probably aren’t doing it. There is a tendency to think everyone is doing it but they’re really not. Many businesses just don’t do it and if they do, it’s often not consistent.
To recap, is blogging dead? Absolutely not. It’s a great way to increase your business and you need to be doing it.