Blog
The Top 5 Marketing Mistakes Small Businesses Must Avoid
In today’s blog, we’ll discuss the top five marketing blunders that small businesses should steer clear of. Whether you’re an entrepreneur looking to improve your current marketing plan or a startup seeking guidance, these insights will help you refine your marketing strategy and achieve your goals.
The Top 10 Social Media Mistakes You Should Avoid
In today’s fast-paced digital age, social media has become an indispensable tool for businesses and individuals alike to connect, engage, and share content with a global audience. However, even in this era of social media dominance, many people continue to make common mistakes that can hinder their online success. In this blog post, we’ll discuss the top 10 social media mistakes to avoid.
Marketing Strategies for Small Business Success: Insights from Lisa Schuck
As a small or new business owner, sometimes creating an effective marketing plan and strategy can be extremely overwhelming. In this interview, we delve into branding, content marketing, uniqueness, budgeting and more. Joining us is Lisa Schuck, with over a decade of...
Crafting Holiday Marketing Strategies with Contests and Promotions
As the holiday season approaches, businesses of all sizes gear up to capitalize on the festive spirit and boost their sales. In this blog post, we’ll explore how to integrate contests and promotions into your holiday marketing plans.
Back to School: Online Education Resources for Small Businesses
As a small business owner, you might have questioned the importance of continuing education for yourself and your team. Do you really need to invest time and resources in ongoing learning? The short answer is yes, and in this blog post, we'll explore the benefits of...
Live Q&A Recap
Explore a diverse array of customer inquiries spanning various platforms and digital marketing subjects. Join us as we recap our recent live session, delving into the world of social media and beyond.
Boost Your Small Business Visibility on Google: Insights from an SEO Expert
In today’s digital age, standing out online is crucial for any small business owner. With the vast majority of consumers turning to search engines like Google to find products and services, having a strong online presence has become a necessity. In this interview, we delve into the world of search engine optimization (SEO) to help small business owners understand how to get noticed on Google. Joining us is SEO expert Ben DeLoach, with over a decade of experience in helping businesses improve their online visibility.
Ways to Engage the Community Beyond Responding to Comments
Engaging your online audience goes beyond just responding to comments. In today’s rapidly evolving digital landscape, fostering meaningful connections is essential to create a strong online community. Whether you’re a business owner, content creator, or social media enthusiast, enhancing engagement is a powerful tool to connect with your audience on a deeper level. In this blog, we’ll delve into practical strategies to elevate your engagement game and create lasting connections.
How much should your business budget for digital marketing?
Are you a small business owner wondering how much you should invest in your marketing budget? Do you find yourself questioning if you’re allocating enough funds or potentially overspending? In this blog, we’ll dive into the essential aspects of creating a successful marketing budget tailored to your business’s needs and explore the ins and outs of budgeting for digital marketing.
Social Media: A Short History
In a world driven by digital interactions and connectivity, the realm of social media has become an integral part of our daily lives. From the early days of experimentation to the modern era of influencing and commerce, social media has undergone a transformative journey. Join us as we take a captivating trip down memory lane, tracing the footsteps of social media’s evolution from its humble beginnings to its current powerhouse status.
Branding Do’s and Don’ts
Welcome to the Social U blog where we dive into social media tips, tricks, and trends every week. We have an exciting schedule for August, covering various aspects of social media. But before we get into that, let’s focus on today’s topic: branding dos and don’ts. Building a strong brand is essential for any business looking to stand out in a competitive market and connect with its target audience. Let’s explore what branding is, its benefits, and some key do’s and don’ts to create a powerful brand identity.
The Power of The Niche
Welcome to this week’s discussion on the power of the niche. If you’re running a small business, you’ve probably come across the phrase “niches bring you riches.” Today, we delve into the importance of identifying and capitalizing on your niche, along with understanding your specialization.